Psst… We received a tip…

Your ride is here.

The car not only takes you to your destination, but also anticipates your needs, moods, and preferences, all while creating a new frontier for revenue.

This week’s patent has potential to transform vehicles into targeted advertising hubs.

For businesses ready to capitalise on the future of mobility, this could be the ultimate new marketing channel.

Strong Force just filed a patent for an emotion-aware AI safe-driving system.

It starts by planting a network of multi-emotion sensor nodes around the cabin: on the steering wheel, head rests, ceiling and windshield. The nodes pick up metrics like heart-rate, skin-conductance, temperature and cabin humidity.

All of those bio and environmental signals stream into a central emotion-cognition processor. That processor fuses heart-rate, GSR (galvanic skin response), facial expression data, voice stress markers, motion cues and ambient readings into one unified emotional profile. At the same time it pulls in vehicle data (speed, braking force, steering angle and road grade) to give every emotion reading real-world context.

Once the system knows what you’re feeling and how your car is behaving, a safe-driving service module takes over. If it detects drowsiness, it cranks up airflow, brightens interior lighting or fires off an alert. If stress or anger spikes, the system will suggest a break or change the music to calm you down. In critical moments it can even engage adaptive cruise or lane-keeping corrections to keep you out of harm’s way.

Everything rides on three input streams: vehicle and IoT telemetry (speed, brake pressure, cabin conditions and linked wearables or smart-home devices), multi-modal emotion cues (facial classifiers, voice analysis, physiological markers) and contextual driving signals (road grade, acceleration and ambient sensing).

The patent does not state the potential flow on effects, but you have got to wonder.

Once your car is tracking your mood, is it really just about safety?

Or is this tech a Trojan horse, quietly gathering your emotional data for advertisers hungry to know exactly when you’re vulnerable?

We have already seen the potential for advertisements within car ride experiences, with in car radio seizing this opportunity for many years now.

Could caffeine brands bid in real time when your eyelids droop? Or could insurance companies hike your rates if sensors detect anxiety every time you merge onto the highway?

And ask yourself this: once every heartbeat, facial expression and sweat gland twitch is captured, who is stopping someone from monetizing it?

Read more about other customer-centric dynamic pricing applications in vehicle sharing systems here.

The new, live access to customer insights offers a strategic revenue tool for companies brazen (or annoying) enough to harness it.

Not only will this patent impact our driving experience (better or for worse), it presents a revolutionary opportunity for businesses.

What is the buy-in for advertisers?

Data Goldmine: Combining inputs from in-car sensors, road cameras, and IoT devices creates an unmatched level of user insight for audiences that are on the move every day.

Emotionally Aware AI: By gauging moods and satisfaction levels, the system delivers ads that resonate emotionally, driving higher conversion rates.

The advertisements are not only delivered to the right audience, but also at the optimum time for that individual to be receptive to the advertisement’s messaging. 

Seamless Tech Integration: Designed for both semi-autonomous and autonomous vehicles, this innovation anticipates the future of smart transportation.

As this technology draws from such a wide range of monitoring techniques with an IoT approach, privacy concerns may arise from the public and regulators alike.

In pursuit of your attention and cash, your car keeps detailed track of not just your destination, but your emotive behavior, online presence and personal intricacies. 

Car GPS systems already create safety risks, particularly for women:

But within this risk lies adjacent opportunities.

Consider, what innovations may arise around data security in this area?

How should your data be stored and who has access to it? 

This technology has immense potential across industries. Rideshare giants like Uber and Lyft can transform their rides into profitable ad spaces, enhancing customer experiences while boosting revenue.

Yes, there will be backlash at the start, but for a 10% discount on your $50 Uber ride, you wouldn’t mind watching some ads, would you?

Also, traditional car manufacturers can evolve into tech-first companies, opening new streams of income through in-car advertising.

Startups can dive in with complementary products like IoT gadgets or ad-bidding platforms tailored for this system - what devices and sensors can assist the data collection that this system needs? 

It’s a chance to be part of a new advertising paradigm. Which new businesses will lead the charge?

This industry has endless possibilities for advertisements from the moment we get out of bed to when we go to sleep…

And when Elon Musk’s neurolink comes and we have ads in our dreams too!

This patent represents a popular trend of targeted advertising: a seismic shift in how businesses engage with consumers.

It’s about redefining mobility as a platform for innovation and monetization. Companies that embrace this tech will not only stay ahead of the curve but also shape the future of connected commerce.

Ready to claim your stake in this revolution? Dive into the details: US Patent 12174626 B2.