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‘Twas the night before Christmas, your living room bright,
Boxes and branches spread out for the night.
You stack the tree together, align it just so,
A quick little twist and the lights start to glow.

No wrestling with cords or blowing a fuse.
The stop hits its mark and the wiring can snooze.
The trunk passes power, internal mechanisms sets the spin,
You sip cocoa smug as your cousins walk in.

This week’s patent is simple, with a star up top,
A tree passing power from base to the top.
You twist till it clicks, then the turning is through,
Branches hold steady and the wiring stays true.

Here’s the inside scoop

You know that moment when the tree finally lights and the room exhales? This patent makes that happen without a struggle.

It looks like Christmas magic, but in this patent, a quiet little joint inside the trunk of an artificial Christmas tree keeps power safe and rotation sane. You stack the branches together, you turn, it stops in the right place without twisting any wiring. The lights pop on and the branches stay facing the correct orientation.

This application was filed by Polygroup Macau Ltd BVI, who is a major behind-the-scenes maker of artificial trees and seasonal décor, the kind that shows up under many retail brands.

How it works

Power runs up the center of the trunk. When two sections meet, their connectors touch and pass juice instantly. No hidden branch plugs. The power path stays tucked inside the spine of the tree.

Around those connectors sits a molded cap with tabs that ride in matching slots. You twist a short arc and the tabs hit a hard stop. That stop locks the angle so you don’t over-rotate and wring the wiring. Some versions add clutch features that freeze rotation after assembly.

The cap takes the torque, not the conductors. That’s why the click feels solid. It guides alignment, protects the wires, and sets the final orientation in one motion.

There’s a tiny, intentional looseness during the drop-in so pieces seat without fighting you. Once you twist, the stop removes that wiggle and the joint feels planted.

What’s novel here: most pre-lit trees rely on loose plugs in the branches or free-spinning joints that make you guess the angle. This design puts the power pass-through in the trunk and builds a hard rotation limit around it. You get electrical contact first, then a controlled twist that cannot overrun the wiring. That combination is the upgrade.

The bigger picture

Think beyond the living room. Any stackable pole that needs clean power and a fixed face can borrow this move. Pop-up retail signs that always point forward. Trade-show towers that go up fast and stay square. Mall décor, hotel lobbies, stadium concourses, museum kiosks. Same click, same face-forward finish, fewer headaches. This matters because reducing twist-induced strain lowers the odds of electrical failure, which makes the tech commercially attractive in those worlds.

Perhaps you could brainstorm too, what other electrical objects like the Christmas tree could use this rotation safety feature?

Publishing the future

Polygroup is a build-and-sell machine. They make the trees, brand the tech like Quick Set, and show up in big-box aisles under names you know, including Evergreen Classics. That points to in-house commercialization, not broad outbound licensing. They already control the supply chain, the molds, and the shelf space.

The incentives line up. If you own the factory and the brand, you keep the margin and move fast. If you license, you trade speed and control for royalty checks. Polygroup’s history in this category says they prefer the former.

You may think that Polygroup is bringing Christmas cheer, but what if they’re actually the grinch? Willis Electric and Polygroup clashed in court, with the largest patent dispute in Minnesota awarded against Polygroup for $42.4 million. The Court found that Polygroup had willfully infringed Willis Electric’s patent. The disputed claims covered modular trees with mechanically and electrically connectable trunk sections, the kind that pass power through the pole when stacked… sounds familiar! It will be interesting to track whether this new patent is accepted or is also opposed by Willis Electric!

Remember that patents are instruments and intellectual property rights that carry legal ramifications! Don’t be a grinch!

When we consider what adjacent industries this electrical-safe rotation technology will move into, events and pop-up retail offer an easy win. Crews build a forest of lighted poles in an hour, not an afternoon, because the power lives in the spine and the orientation locks on contact. Stadiums and theme parks care even more. Fixed face means sightlines stay clean. Fewer loose cords means fewer oops on a busy concourse. The same idea scales from one lobby tree to two hundred branded towers. 

Safety is the quiet ROI. Did you know December is one of the leading months of the year for home fires? Electrical distribution or lighting gear is involved in about two in five home Christmas tree fires. Tucking the power path inside the pole and limiting twist is not just tidy. It lowers strain on conductors, which lowers the chance of a hot, hidden failure. That story sells beyond the home, to venue managers who hate surprises.

Second-order effects sneak up fast. If installs get safer and faster, you shift labor from wiring to show. That means more time on content, not cords. If failures drop, returns drop. Buyers notice. A small mechanical stop can move a lot of P and L.

The patent press travels far and wide…

Extra! Extra! Read All About It!

The “power-through-the-trunk” tree is already a big-box staple under names like Quick Set and EZ Connect. You can find it at Home Depot, Sam’s Club, Costco, and Amazon, which signals real channel pull, not a lab trick. (The Home Depot)

Consumers are asking for safer electrics at home, and regulators keep saying it out loud.

As the CPSC put it,

Consumers expect the products they purchase online to be as safe as those they buy in brick-and-mortar stores.

That rising bar favors designs that tuck wiring inside the pole and limit twist.

Deal flow says the category is investable. Sun Capital bought National Tree Company, a major e-commerce wholesaler of trees and décor, then backed continued growth. That is a private-equity bet on holiday hardware and its IP.

Roll-ups keep rolling. National Tree Company added ScentSicles in 2022, widening the seasonal basket and giving retailers more ways to bundle with the same tree shopper. (Woodbridge A Mariner Company)

Licensing heat is rising too. Balsam Brands, parent of Balsam Hill, locked a brand-level deal to run GE Holiday Lighting starting in 2026. That is a signal that branded lighting and power systems around trees are worth fighting for. (Business Wire)

Sales backdrop looks sturdy. Roughly 80 percent of U.S. tree users choose artificial, and that share has held for years, even with price pressure. (AP News)

Here is why the same rotation-safe, power-through spine has legs beyond living rooms. Events are a trillion-plus dollar market in 2025, exhibitions sit around $70 billion, stadium digital signage is a multibillion niche on its own, and theme parks are a $60–100+ billion category. That is a lot of lighting and electrical buildouts that reward fast, safe installs. (The Business Research Company)

The paper boy always delivers

Merry Christmas to you and your family, from the Hot off the Patent Press team! We hope this special Christmas edition brought you some holiday cheer!

A simple trunk joint that passes power and stops over-rotation turns setup into a quick quarter turn. Fewer loose cords and fewer headaches. More lights on with less fuss.

For builders and buyers, that means faster installs at home and on the floor. The patent locks down the inside-the-pole interface so copycats have to work harder.

Ready to claim your stake in this shift? Dive into the details: US 2025/0343382 A1.

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